About Us > Sponsorships


Century Batteries proudly sponsors a number of outstanding Australians through multiple disciplines, from sporting to television identities, and racing drivers to outdoorsman.


Sponsorships2-(2).jpgMatthew Hayden

Matthew Hayden is one of Australia’s all-time cricketing icons, and throughout his test career made 30 centuries for Australia along with 10 one day International centuries. More recently, he was inducted into the Australian Cricket Hall of Fame. Outside of cricket, Matthew is a renowned cook, fisherman, outdoorsman and philanthropist.



sponsorship-escape-with-et.jpgAndrew Ettingshausen - Escape with ET

Former Rugby League legend Andrew Ettingshausen's highly successful fishing and adventure program “Escape with ET” is packed with exotic locations and 4WD escapes, which takes viewers to some of the most exciting fishing locations on the planet, whilst also showcasing outdoor adventure, 4WDing, diving, camping, fishing and boating tips.



Sponsorships3.jpgTeam Bray Racing

Victor and Ben Bray and their ‘Top Door Slammers’ have dominated the Australian Drag Scene for the past three decades, and Team Bray Racing is synonymous with drag racing with a strong heritage and extensive loyal fan base throughout Australia. Victor and Ben Bray are Australia's leading Top Door Slammer drag racing champions hitting speeds of 297mph in less than 6 seconds over the 1/4 mile.



Sponsorships5.jpgPat Callinan's 4x4 Adventures

Pat Callinan is widely considered as one of Australia’s most experienced four-wheel drivers, having driven countless kilometres of Australia’s roughest and most remote 4WD tracks. Pat’s television series and magazine publication is the essence of 4X4 adventure, bringing viewers and readers useful 4X4 touring information for everyone from beginners to experts.



Sponsorships7.jpgRachelle Splatt

Rachelle Splatt stormed onto the Australian Drag Racing scene in 1993 and her impressive on track results include winning the Australian Nationals Championship in 1993 and soon after in 1994 becoming the FIRST WOMAN IN THE WORLD to break the 300mph barrier in the USA. Rachelle returned to racing in 2017 and is aiming to become the first woman in Australia to do 300mph (482km/h).



Sponsorships8.jpgMaxim Erickson

Maxim Erickson's decision to become a racing driver started after he tried his friend's sprint bitumen go-kart at the age of 9. He has since had many podium finishes and has won various awards, classes, challenges, series, championships, state cups and titles. Maxim is currently racing in the Australian V8 Ute Racing Series, but dreams of becoming a professional racing driver competing in Supercars or similar motor racing categories around the world.



Sponsorships6.jpgThe Camp Man

Once described as 'The Most Australian Bloke In Australia', The Camp Man has been on the road since 2007 after starting off with only a swag. Since then he has been through two camper trailers and has learnt a thing or two about living the camping dream. Through social media, The Camp Man demonstrates to his large following how they can live off the grid with handy tips on camp setup.



Sponsorships11.jpgRod Harvey

Leading 'Factory Xtreme Sport Compact' drag racer Rod Harvey is one of the world's fastest racers in a 6 cylinder Sport Compact vehicle having achieved a time of 6.35 seconds at 229mph. Rod's goal is to be one of the first drivers to run a sub-5 second 1/4 mile pass in an import style drag car in the southern hemisphere, with his 2JZ powered Yuasa Toyota Celica.



Sponsorships13.jpgRepsol Honda MotoGP Team

Century Yuasa are proud sponsors of the Repsol Honda MotoGP team and their riders Marc Márquez and Dani Pedrosa. Honda recently celebrated their 50th anniversary since they first entered premier-class racing. From 1966 Honda have won 18 Riders World Championships and 22 Constructors titles and they top the rankings of most successful Manufacturer ever with 65 titles over all classes.



Sponsorships9.jpgAdam Layton

Yuasa Batteries have partnered with Australia’s No Fear Top Fuel Motorcycle star Adam Layton. Adam has the newest and fastest Harley in Australia and he is known all over the world for racing fast bikes. Reaching speeds of 400km/h, Adam’s Top Fuel Motorcycle is one of the fastest bikes in the world.



Sponsorships12.jpgYamaha Racing Team

The Yamaha Racing Team (YRT) continue to be the benchmark in Australian Road Racing with a highly professional team under the leadership of John Redding and renowned tuner, Kev Marshall. Again armed with the potent R1, YRT will again chase championship glory in the Australasian Superbike Championship with the three rider team of Wayne Maxwell, Glenn Allerton and Cru Halliday.