In recent times Century has seen a resurgence of support for locally made products, with many consumers stating that they would be willing to pay more to purchase and support products which are Australian made – because the flow on effects for the Australian economy are profound. Thanks in part to our Australian manufacturing facility, we currently employ over 600 people and put over $100 million back into the local economy every year – with over 98% of components from our locally built battery range sourced from Australian suppliers.
The fact that Century designs and manufactures batteries in Australia also brings with it additional benefits. Because the products are built here, we can tailor them specifically to suit particular applications and ensure they're tough enough to handle the harsh conditions that Australia is famous for. A marine battery must be able to handle the repeated wave pounding of rough seas off our coastline, while a 4x4 battery needs to withstand the sweltering heat of being under-bonnet on a hot summer’s day in some of the most remote areas of the country. This sort of refinement can only be achieved through decades of local product testing and development.