Australian company Century Batteries has been named the Official Battery of Virgin Australia Supercars Championship, and will take naming rights of the Ipswich SuperSprint in July. The three-year sponsorship builds on Century’s support of motorsport across the globe, covering different teams across categories including drag racing, ute racing and the successful Honda MotoGP outfit.
Century Yuasa’s National Marketing Manager (Automotive) Andrew Bottoms declared the partnership a perfect fit.
“As official battery of Supercars this puts our brand in the heartland of Australian motorsports,” Bottoms said. “This is another way we can connect with our motoring community; an exciting partnership which will showcase the Century brand and our Australian-made product to a new audience of motoring enthusiasts.
“Century celebrates 90 years of manufacturing with our Ipswich plant providing valuable employment to the area and this allows us to take our community involvement to another level.”
Supercars Chief Operating Officer Shane Howard toured Century’s manufacturing facility at Carole Park, joined by 2014 Supercheap Auto Bathurst 1000 winner Chaz Mostert.
"Century is one of Australia’s most successful manufacturing firms, having grown from humble beginnings 90 years ago to be one of the most recognised brands in the country,” Howard said. “We are enormously proud to have such an iconic Australian company join the Supercar family. Century will help us further grow our great sport for the fans.”
The Virgin Australia Supercars Championship (formally Australian Touring Car Championship) is the premier motorsport category in Australasia and one of Australia’s biggest sports. International expansion is occurring as the sport becomes globally recognised as the best touring car category in the world and a leader in motorsport entertainment.
From 1960 to 1968 the Australian Touring Car Championship was decided by a single race. From 1969 onwards it has been determined by a series. From 1995 to 2012 it was solely the domain of the legendary Holden vs Ford battle. Its title changed from the traditional 'Australia Touring Car Championship' to the 'Shell Championship Series' in 1999.
In 2003 the series became known as the 'V8 Supercars Championship Series' and in 2011 this was simplfied to the 'V8 Supercars Championship'. 2013 was the first year for the Car of the Future (COTF). These new cars are lighter, more economical, have increased agility and are highly competitive.
Supercars deliver exhilarating and accessible motorsports-led entertainment to engaged and passionate fans, creating a proud and aligned set of partners, race teams and employees.
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