About Us > History

History


century-batteries-90-years.jpgCentury Batteries is Australia’s oldest and most recognised battery manufacturer with a proud heritage spanning two centuries.

Our story began in 1928 with the Century brand – a household name with Australia’s and New Zealand’s motoring public. We have been at the forefront of battery manufacturing and design for over 90 years, and our reputation for quality and innovation has been continuously refined over many decades. 

Today we continue to lead the industry in the development, manufacture and supply of stored energy solutions across Australia and New Zealand. To learn more about our history, explore the timeline below.

 

1928

The birth of Century Storage Battery Co. Ltd.

The first Century factory was established in Alexandria, Sydney, to produce both battery components and finished batteries for the Sydney market.


 

1930's - 1950's

A time of rapid expansion

Century expanded into Victoria and our parent company was listed on the Sydney Stock Exchange. The company commenced supplying original equipment (OE) batteries to Chrysler. Further expansions took the company to Queensland and South Australia.


 

1960's

Introduction of polypropylene battery assembly

A Century manufacturing plant was established in Melbourne and there was further expansion into Western Australia. Century became the first company to introduce polypropylene battery assembly in Australia.


 

1970's

Century moves to Queensland

A Century manufacturing plant was established at Wacol in Queensland. Century helped set up a battery factory in Indonesia with a minor shareholding interest. At the end of the 1970s, Century was taken over by Repco Limited. As a sign of changing times, Century’s hard-rubber container manufacturing plant was closed.


 

Early 1980's

International partnerships forged

The ‘80s was a time of solid market share growth for Century. Century added another manufacturing facility to the existing two in Australia. Century established an industrial battery division. International partnerships were forged after Century signed a technical agreement with Japan Storage Battery Company.

Century was contracted to supply Ford, General Motors, Nissan and Toyota. The Australian aftermarket distribution network grew following the introduction of the ‘Agency Concept’


 

Late 1980's

Rationalisation of manufacturing facilities

With the mid-80s came the rationalisation of the Alexandria and Footscray plants and the sale of the Century factory in Malaysia. Carole Park central manufacturing facility was established. The end of the decade saw joint venture partners Yuasa Batteries Co Ltd of Japan and PT Sapta Panji Manggala of Indonesia take an equity share in the business. Each company injected even greater technical knowledge and resources.

Established in 1910, Yuasa Batteries Co. Ltd has become a global benchmark for lead acid battery design and quality. Century became Century Yuasa Batteries Pty Ltd.


 

1990's

Refining battery technology

In the ‘90s, Century Yuasa focused on refining battery technology and quality assurance. Century Yuasa achieved ISO 9000 and QS 9000 accreditations for the Carole Park facility. Century Batteries market share grew steadily during this period, a testament to our Australia-wide distribution network and our full-service offer for trade customers.

In the mid ‘90s, Century Yuasa established a battery manufacturing plant in Auckland to give the Century brand a presence in New Zealand.


 

2000's

Establishing retail sales networks

Sales grew after Century Yuasa introduced large national aftermarket retail sales networks. Century Yuasa implemented major upgrades to the Carole Park manufacturing facilities, including the addition of the latest in automated strip-mill and expander-line equipment. Century Yuasa made substantial product improvements by introducing new battery technologies, creating batteries better suited to Australia’s harsh conditions.

The ground-breaking ‘Performance Series’ was launched featuring internal improvements and new alloy technologies. The Yuasa Corporation merged with Japan Storage Battery Company (GS) to form GS Yuasa, one of the largest lead-acid battery companies in the world.


 

2016

Multi-million dollar investment in manufacturing

Century Yuasa launches the next generation of Australian made batteries with the introduction of a new range of Sealed Maintenance Free (SMF) products.

As Australia’s leading battery manufacturer and supplier, Century invests significantly in the areas of research, development and continuous improvement to ensure their product range continues to meet the changing needs of the market place and the next generation of vehicles.

Designed and built right here in Australia, this new range of Blue and Yellow SMF batteries continue to build on Century’s reputation for quality and innovation and feature an array of design improvements and specialist internal components to better suit Australia’s extreme climate and harsh conditions.

A perfect balance between cranking performance and life, they incorporate an advanced labyrinth lid system and heat sealed double lid technology to reduce water loss whilst increased electrolyte levels, cutting edge plate designs and specialist paste formulations combine to deliver superior cranking performance, corrosion resistance and heat tolerance.

The culmination of over 2 years of research and development and a multi-million dollar investment in their Queensland based manufacturing facility, this new range of batteries will ensure Century are ideally placed to meet the changing needs of the market place and the demands of todays modern vehicles.

 

2018

Century Yuasa Batteries celebrates 90 years

Century Yuasa celebrates a significant milestone in its history 90 Years of Australian Manufacturing.
Find a Retailer

Find your nearest Century retailer

Looking for assistance or pricing on a particular battery? Contact your nearest Century Batteries retailer... [Learn More]
The Century Batteries Difference

Century Car Batteries - It's what's inside that counts

A perfect balance between cranking performance and life, they incorporate an advanced labyrinth lid... [Learn More]

Learn More: