About Us > Australia just loves a Century

Australia just loves a Century

Century Batteries is pleased to announce the launch of an exciting new brand awareness campaign under the banner of ‘Australia just loves a Century’.  Utilising a territory that only Century Batteries can own, the campaign capitalises on our proud Australian manufacturing heritage and range of long lasting reliable batteries.

Brand Ambassadors

MH.jpgMatthew Hayden

As part of this campaign, we are pleased to announce an exciting new partnership with one Australia’s all-time cricketing icons, Matthew Hayden. As one of Australia’s top Centurions, throughout his test career Matthew has made 30 centuries for Australia along with 10 one day International centuries and more recently was inducted into the Australian Cricket Hall of Fame. Outside of cricket Matthew is a renowned cook, fisherman, outdoorsman and philanthropist making him a perfect ambassador for the Century brand.

ET.jpgAndrew Ettingshausen ‘ET’

A long term ambassador and partner of Century batteries ET continues to compliment and build awareness for the Century brand.  He is a rugby league legend with a career spanning 18 years, playing 328 club games for Cronulla Sharks and enjoyed a successful career with English club Leeds and represented Australia 29 times. Outside of his sporting career he continues to build his profile through his show Escape with ET with Century being a long time sponsor along with being a local ambassador for Discovery Channel hosting numerous programs including Shark Week, The Ultimate Fish and much more. 

Television Campaign

A series of 30 and 15 second television commercials promoting the Century brand name and product range have been developed.

The ‘Australia just loves a Century’ campaign goes to air on the 9th April with an extensive campaign of free to air, paid and digital TV to create high awareness in the market place airing nationally across all metro and regional areas.

'Thanks Australia' – 30 second

'The Winning Team' – 30 second

Brand TVC – 30 second

Brand TVC – 15 second

Automotive Batteries TVC

4x4 Batteries TVC

Marine Pro Batteries TVC

Deep Cycle Batteries TVC

Useful Resources